Jordan Brand (Nike)

Jordan Brand is a premium subdivision of Nike, launched in 1997, that focuses on athletic and lifestyle footwear, apparel, and accessories inspired by basketball legend Michael Jordan. Known for its innovative designs and high-quality products, the brand combines performance technology with stylish aesthetics, appealing to both athletes and fashion enthusiasts. It has cultivated a strong cultural presence, especially through its iconic Air Jordan sneaker line, which has become a symbol of sports excellence and streetwear influence worldwide. Overall, Jordan Brand blends sports performance with cultural relevance, making it a leading name in athletic and casual footwear.