Jonathan Poneman

Jonathan Poneman is an American music executive and co-founder of the influential record label Sub Pop, established in 1986. He played a key role in popularizing the grunge music genre, helping bands like Nirvana and Soundgarden reach mainstream success. Poneman's work involves discovering, signing, and promoting innovative artists, shaping the alternative rock scene of the late 1980s and early 1990s. His contributions have significantly impacted the music industry by fostering a platform for emerging genres and artists, making him a notable figure in contemporary music history.