Joint Marketing Agreement (JMA)

A Joint Marketing Agreement (JMA) is a contractual arrangement where two or more businesses collaborate to promote and market their products or services together. This partnership allows the companies to pool resources, share marketing efforts, and reach a broader audience without merging or acquiring each other. The agreement clearly outlines each party's responsibilities, financial contributions, and how the benefits and risks are shared. JMAs are common in industries where collaboration can enhance brand visibility, reduce marketing costs, and generate more sales through combined efforts.