Johnny Morris

Johnny Morris was an American entrepreneur best known for founding Bass Pro Shops, a popular retailer specializing in outdoor gear, hunting, and fishing equipment. Born in 1938, he transformed his passion for outdoor activities into a successful business that emphasizes conservation and outdoor experiences. Morris also created large retail stores that serve as entertainment destinations, often featuring aquariums and wildlife displays. His work greatly influenced outdoor retailing and promoted a deeper appreciation for nature and outdoor recreation. Morris passed away in 2018, leaving behind a legacy of entrepreneurship and conservation efforts.