John Whitmore (GROW model)

John Whitmore developed the GROW model, a structured coaching tool to help individuals or teams improve performance and achieve goals. GROW stands for Goal, Reality, Options, and Will. It guides a conversation starting with clarifying the desired goal, understanding the current situation, exploring possible options, and deciding on the next steps. This practical framework encourages self-discovery, accountability, and focused action, making it valuable for coaching, mentoring, and problem-solving across various settings. By systematically navigating these stages, individuals can develop clarity, motivation, and a plan to move forward effectively.