John Whitmore (author)

John Whitmore was a renowned coach and author known for developing the GROW model, a simple and effective framework for goal setting and problem-solving. His approach focuses on helping individuals and teams unlock their potential by exploring their goals, reality, options, and way forward. Whitmore’s work emphasizes self-awareness, motivation, and coaching techniques to foster personal growth and improved performance. His influential books and methods have been widely adopted in business, sports, and personal development, making him a key figure in the fields of coaching and leadership development.