John Sperling's business model

John Sperling's business model focused on providing accessible higher education through innovative approaches. He founded the University of Phoenix, emphasizing online learning to reach working adults who needed flexible schedules. By leveraging technology and targeting non-traditional students, he created a profitable institution that offered degrees in various fields. The model relied on aggressive marketing and partnerships with employers, enabling students to enhance their career prospects. By blending convenience with affordability, Sperling transformed the higher education landscape, making it easier for many to pursue their educational goals while balancing other responsibilities.