John Seddon

John Seddon is a management thinker known for promoting a service-oriented approach called "Leverage," which focuses on understanding and improving how work flows within organizations. He emphasizes reducing unnecessary bureaucracy and waste by seeing processes from the customer's perspective. Instead of just cutting costs, Seddon advocates redesigning services to meet genuine needs efficiently, leading to better quality and satisfaction. His ideas challenge traditional management styles by encouraging organizations to be more responsive, flexible, and aligned with their customers, ultimately creating more effective and value-driven services.