John McLuhan

John McLuhan was a Canadian scholar and the son of media theorist Marshall McLuhan. He continued exploring how new technologies shape human perception, culture, and society. Unlike his father, who focused on media's effects, John emphasized understanding the underlying patterns and structures of communication systems. He contributed to media theory by analyzing how different media influence our cognitive processes and societal dynamics, advocating for a mindful approach to technological change. His work helps us grasp the deeper implications of evolving media environments, encouraging conscientious engagement with the digital age.