John H. Parnell

John H. Parnell is a scholar and author specializing in marketing, customer relationships, and relationship management. He has contributed to the understanding of how businesses build strong, lasting connections with customers through strategic marketing practices. Parnell's work often focuses on improving customer experience, loyalty, and engagement to drive long-term business success. As a professor and researcher, he provides insights that help organizations develop effective relationship-building strategies in competitive markets.