John H. McGavran

John H. McGavran was a prominent Christian missionary and church growth expert who believed that the most effective way to spread Christianity was by understanding and respecting different cultures. He founded the Church Growth Movement, emphasizing tailored approaches to community outreach, leading to the rapid expansion of churches worldwide. McGavran emphasized that relationships and cultural relevance are key to attracting new believers, advocating for a strategic, compassionate approach to evangelism that fosters genuine community and spiritual growth. His ideas have significantly influenced modern mission strategies and church development efforts globally.