John Gattorna (Supply Chain Expert)

John Gattorna is a renowned supply chain expert known for his innovative approaches to supply chain management. His work emphasizes the importance of understanding customer needs and creating flexible supply chains that respond rapidly to changes in demand. Gattorna advocates for aligning supply chain strategies with customer behavior to enhance efficiency and effectiveness. He introduced concepts like the "dynamic alignment" framework, which helps businesses adapt their operations to meet varying market conditions. Overall, his insights aim to optimize supply chain performance and improve customer satisfaction in an ever-changing marketplace.