John Gattorna (Supply Chain)

John Gattorna is a prominent figure in supply chain management known for his work in aligning supply chain strategies with customer needs. He emphasizes the importance of understanding customer behavior and preferences, advocating for a more flexible and responsive approach to supply chains. Gattorna developed the "Dynamic Supply Chain Alignment" model, which suggests that businesses should adapt their supply chain practices based on the type of market and customer relationships they maintain. His insights help organizations improve efficiency, customer satisfaction, and competitive advantage by tailoring their operations to meet specific market demands.