John Elkington, Sustainability Pioneer

John Elkington is a prominent thought leader in sustainability, known for coining the term "triple bottom line." This concept emphasizes that businesses should focus not only on profit, but also on social equity and environmental health. Elkington believes that companies can thrive while benefiting society and the planet. His work encourages organizations to adopt sustainable practices that support long-term success and responsibility. As a pioneer, he has influenced countless businesses and policymakers to integrate sustainability into their strategies, advocating for a balance that promotes economic growth alongside environmental stewardship and social well-being.