John Elkington (Entrepreneur)

John Elkington is a British entrepreneur and author best known for coining the term "triple bottom line," which emphasizes that businesses should focus not only on profit but also on social and environmental impact. His work encourages companies to consider their responsibilities to people and the planet alongside financial performance. Elkington founded the consultancy SustainAbility and has been influential in promoting sustainable business practices. His ideas have inspired many organizations to adopt practices that prioritize long-term sustainability over short-term gains, seeking to balance economic, social, and environmental goals in their operations.