John Elkington

John Elkington is a British businessman and author known for coining the term "triple bottom line," which emphasizes three key factors in business success: social equity, environmental sustainability, and economic profit. His work encourages companies to consider their impact on society and the planet, not just financial returns. Elkington has been influential in promoting corporate social responsibility and sustainable development, helping organizations integrate ethical practices into their operations. His ideas have resonated widely, prompting businesses to adopt more holistic approaches that balance profit with the welfare of people and the environment.