John Coates

John Coates is a scientist and author known for his research on how our body's internal chemistry influences decision-making and behavior, particularly in high-stakes environments like sports and finance. His work focuses on how hormones such as adrenaline and cortisol affect emotions, risk-taking, and performance. Coates explores how understanding these biological processes can help individuals better manage stress, make more rational choices, and improve performance under pressure. His insights bridge biology and psychology, offering valuable perspectives on human behavior in competitive and stressful settings.