John C. Converse

John C. Converse was an American political scientist known for developing the " Converse method," which involves analyzing individuals' survey responses to understand their political beliefs. His work helped reveal how people's opinions on issues like government and economics are related or vary, providing insights into the consistency of political ideologies. Converse's research advanced the study of public opinion and the psychology behind political attitudes, influencing how we interpret voter behavior and political ideology in society.