John Bransford

John Bransford is a cognitive scientist known for his research on how people learn and process information. His work emphasizes the importance of prior knowledge, context, and effective teaching methods in understanding and retention. Bransford has contributed to educational psychology by developing theories and strategies that improve learning outcomes, particularly through approaches like "learning with understanding" and "situated learning," which focus on meaningful, context-rich experiences. His insights help educators design instruction that aligns with how the human brain naturally acquires, organizes, and applies knowledge.