John Bessant

John Bessant is a prominent figure in the field of innovation and management. He is a professor known for his research on how organizations can effectively foster creativity, develop new products, and improve processes. Bessant has authored and contributed to numerous books and articles that guide businesses in implementing innovative practices. His work emphasizes the importance of collaboration and strategic thinking in driving innovation, making it more accessible and actionable for companies striving to stay competitive in a rapidly changing market. His insights are valuable for understanding how to navigate innovation in various industries.