John B. Mullins

John B. Mullins is a researcher and professor known for his work in marketing and strategic management. He specializes in understanding consumer behavior, branding, and how companies can effectively connect with customers to achieve business success. His insights help organizations develop better marketing strategies, improve customer engagement, and build strong brand loyalty. Mullins’s work is valued in both academic and practical business contexts for providing a clear understanding of how businesses can create value through effective marketing practices.