Johann Joachim Winckelmann

Johann Joachim Winckelmann (1717–1768) was a German art historian and archaeologist, considered the father of modern art history. He emphasized the importance of ancient Greek art, particularly its beauty and ideals, influencing how art was studied and appreciated. Winckelmann's work laid the foundation for the neoclassical movement in Europe, promoting the idea that artists should emulate ancient greatness. His major work, "History of Ancient Art," explored aesthetic values and critiqued contemporary art. Winckelmann's approach transformed the understanding of art, intertwining culture, history, and philosophy, and shaping future generations of artists and art historians.