Joel D. Cooper

Joel D. Cooper is a prominent psychologist known for his work in social psychology, particularly in areas such as cognitive dissonance, which explores how people strive for internal consistency between their beliefs and behaviors. His research examines the motivations behind people's actions and how they justify or change their beliefs when faced with conflicting information. Cooper's contributions have enhanced our understanding of decision-making, morality, and social behavior, making significant impacts in fields like psychology, law, and ethics.