Jody Kretzmann

Jody Kretzmann is a social innovator and researcher known for developing Asset-Based Community Development (ABCD). This approach focuses on identifying and leveraging the strengths, skills, and resources within a community, rather than just focusing on problems or needs. By empowering residents and utilizing existing assets, communities can build sustainable solutions and improve living conditions. Kretzmann's work emphasizes collaboration, participation, and asset mapping as keys to fostering resilient, self-reliant communities. His methods have been widely adopted in community development, urban planning, and social work to create more effective and inclusive initiatives.