Jochen Wabnitz

Jochen Wabnitz is a behavioral scientist and researcher specializing in the study of human decision-making, consumer behavior, and social norms. His work often explores how people's choices are influenced by cultural and societal factors, aiming to understand and promote positive behavioral changes. Wabnitz’s research contributes to fields like psychology and economics, helping organizations develop strategies that encourage more sustainable and effective behaviors. His insights are used in designing policies, marketing, and interventions that align individual actions with broader social goals.