Joan M. Armistead

Joan M. Armistead is a distinguished scholar known for her work in marketing, specifically in consumer behavior and services marketing. She has contributed significantly to understanding how customers evaluate and interact with various services, such as healthcare, hospitality, and financial industries. Her research helps businesses improve customer satisfaction and loyalty by analyzing the factors that influence consumer perceptions and decisions. As a professor and author, she has influenced both academic thought and practical approaches to customer relationship management, making her a respected figure in the field of marketing.