Jim Lecinski

Jim Lecinski is a marketing expert, best known for his work on digital advertising and consumer behavior. He served as a Vice President at Google, where he focused on helping businesses understand how to reach customers effectively online. Lecinski is also the author of "Winning the Zero Moment of Truth," a book that explains how consumers make decisions in the digital age—often researching online before purchasing. His insights emphasize the importance of engaging customers early in their buying journey, using data and digital tools to influence their choices in a competitive marketplace.