Jessica Helfand

Jessica Helfand is a renowned designer, writer, and educator known for her work in visual communication and design history. She focuses on how visual elements—such as type, imagery, and layout—shape our understanding and experience. Helfand has authored influential books exploring design's role in society and serves as a professor at Yale University. Her work often bridges traditional design principles with contemporary issues, emphasizing the importance of visual literacy and storytelling. Overall, she helps us appreciate how thoughtful design influences perceptions, culture, and information storytelling in everyday life.