Jesse James Garrett

Jesse James Garrett is an influential figure in the field of user experience (UX) design. He co-founded the design consultancy Adaptive Path and is known for his concept of the "Elements of User Experience," which outlines a framework for creating effective and engaging digital products. His work emphasizes the importance of understanding users' needs and behaviors to design intuitive interfaces. Garrett is also recognized for his contributions to the evolution of web design and UX practices in the early 2000s, and he has authored key writings that have shaped the discipline.