Jesper Juul

Jesper Juul is a notable Danish game designer and author, best known for his work in the video game industry and his insights on game design. He has contributed significantly to understanding how games impact players and culture. Juul's research often focuses on the narrative and emotional aspects of games, exploring how they engage players and create meaningful experiences. His influential books, such as "Half-Real" and "The Art of Failure," analyze the relationship between games, reality, and player agency, contributing to both academic discussions and practical approaches in game design.