Jerry Wind

Jerry Wind is a respected marketing expert and professor known for his work in strategic marketing and innovation. He focuses on helping businesses understand customer needs, develop effective marketing strategies, and adapt to changing markets. Wind emphasizes the importance of aligning a company's offerings with customer value to achieve sustainable success. His research and teaching have influenced how organizations think about branding, market research, and competitive strategy, making complex marketing concepts accessible and practical for businesses aiming to grow and innovate effectively.