Jennifer A. Aaker

Jennifer A. Aaker is a renowned social psychologist and marketing expert known for her research on how brands, words, and images influence people's identities and perceptions. She explores how individuals craft their personal and social identities through choices related to brands and storytelling. Aaker has developed theories on brand personality, emphasizing that brands can embody human traits that shape consumer relationships. Her work helps businesses understand how to build authentic, meaningful connections with customers by aligning brand identity with people's values and self-image.