Jeff Sauro

Jeff Sauro is a notable figure in the field of user experience (UX) research and design. He is known for his work on measuring the usability of products and websites, often employing statistical methods to derive insights that enhance user satisfaction. Sauro is the co-founder of MeasuringU, a consultancy that focuses on helping organizations understand how users interact with their products through rigorous testing and analysis. He has authored several books and articles on the subject, contributing significantly to the development of best practices in UX research to improve the overall user experience.