Jean-Pierre Dubé

Jean-Pierre Dubé is a Canadian economist and university professor known for his research in marketing, health economics, and consumer behavior. He examines how individuals and organizations make decisions, especially related to healthcare, advertising, and public policy. Dubé's work often explores the impact of marketing strategies and health interventions on consumer choices, aiming to improve economic efficiency and public well-being. As a professor, he teaches and publishes studies to advance understanding in these fields, contributing valuable insights to policy-makers and businesses alike.