Jay S. Walker (Priceline.com)

Jay S. Walker is an American entrepreneur best known as the founder of Priceline.com, a revolutionary online travel service that allows users to find discounted rates for flights, hotels, and car rentals. Launched in the late 1990s, Priceline’s "Name Your Own Price" model empowered customers to bid on travel services, changing how people book travel. Walker is also recognized for his work with other technology and internet ventures. His innovative approach has had a significant impact on the travel industry and has inspired the growth of online booking platforms.