Jay G. Blumler

Jay G. Blumler was a British communication theorist known for his work on understanding how and why people engage with media. He often studied audience behavior and introduced ideas about how media serves different functions for viewers, such as information, entertainment, or social connection. Blumler’s research helped explain why audiences interpret media messages in diverse ways and how media usage varies based on individual needs. His work has been influential in media studies, shaping how scholars understand the relationship between media content and its audiences.