Jay Conrad Levinson (Author)

Jay Conrad Levinson was an influential American author and marketing expert, best known for popularizing the concept of "guerrilla marketing." This approach focuses on creative, low-cost marketing strategies that small businesses can use to achieve big results. Levinson's work emphasized innovative tactics over traditional advertising methods, making marketing accessible to all entrepreneurs. He authored several books on the subject, with "Guerrilla Marketing" being the most notable. Levinson's ideas have helped countless businesses enhance their visibility and effectiveness in a competitive marketplace. His legacy continues to inspire marketers seeking alternative strategies to reach their audiences.