Jan Chipchase

Jan Chipchase is a researcher and designer who studies how people interact with technology and products in their everyday environments. He explores how cultural, social, and economic factors influence behaviors and choices related to technology use. His work helps companies develop better, more user-friendly products by understanding customers’ real-world needs and habits. Essentially, he uncovers insights about human behavior to guide the creation of innovative solutions that genuinely fit people’s lives across different cultures and contexts.