James H. Gilmore

James H. Gilmore is a marketing expert known for his work on the importance of customer experience. Along with co-author B. Joseph Pine, he developed the concept that businesses should focus on creating memorable, engaging experiences for their customers to stand out in the marketplace. Their ideas suggest that the experience a customer has with a brand can be as important as the product or service itself. Gilmore’s work has influenced modern marketing strategies, emphasizing personalization, storytelling, and immersive interactions to build loyalty and differentiate brands.