James Gilmore

James Gilmore is an influential American business strategist and author, best known for his work on the concept of the "experience economy." He argues that businesses should focus not just on selling products or services, but on creating memorable experiences for customers. Gilmore co-authored the book "The Experience Economy," which emphasizes how experiences can drive customer loyalty and value. He has also served in various roles, including as a former Governor of Virginia, and is notable for his insights on how companies can differentiate themselves in a competitive market through unique customer engagements.