James G. March

James G. March is a prominent American social scientist known for his work in organizational theory and decision-making. He co-authored the influential book "A Behavioral Theory of the Firm," which explores how organizations operate, make decisions, and adapt to change. March introduced concepts like "bounded rationality," which suggests that individuals make decisions based on the limited information and cognitive capacities they have. His research has significantly impacted fields such as management, political science, and strategy, helping us understand how organizations learn, evolve, and deal with uncertainty in complex environments.