James Charles

James Charles is an American beauty influencer, makeup artist, and YouTuber, known for his vibrant personality and skillful makeup techniques. He gained fame as the first male ambassador for CoverGirl in 2016, which significantly impacted the beauty industry by challenging traditional gender norms. Charles shares tutorial videos, challenges, and collaborations on his YouTube channel and social media platforms, amassing millions of followers. His work promotes creativity and self-expression in makeup, while also sparking discussions on topics like inclusivity and representation in beauty. However, he has faced controversy and criticism at various points in his career, adding complexity to his public persona.