Jamaican Tourism Board

The Jamaican Tourism Board, officially known as the Jamaica Tourist Board, is the government agency responsible for promoting Jamaica as a travel destination. Its goal is to attract visitors by showcasing the island’s natural beauty, culture, and attractions. The board develops marketing campaigns, supports the tourism industry, and works to ensure visitors have a positive experience. By doing so, it helps boost the economy, create jobs, and preserve Jamaica’s cultural heritage. Essentially, it serves as the country’s ambassador in encouraging global travelers to explore Jamaica’s unique offerings.