Jamaica Tourist Board

The Jamaica Tourist Board is the official organization responsible for promoting and developing tourism in Jamaica. Its goal is to attract visitors by highlighting the country's attractions, culture, and hospitality, while ensuring a positive experience. The board coordinates marketing efforts, collaborates with travel partners, and supports industry stakeholders to boost tourism, which is a vital part of Jamaica’s economy. Essentially, it acts as Jamaica’s ambassador to the world, showcasing the island’s beauty and experiences to encourage travel and ensure visitors enjoy their stay.