Jagmohan Raju (Professor)

Jagmohan Raju is a notable professor and researcher in the field of marketing, specializing in consumer behavior and marketing strategy. He holds a position at the Wharton School of the University of Pennsylvania, where he contributes to both academic research and practical applications in marketing. Raju's work often explores how consumers make decisions and the impact of marketing tactics on those choices. He has published extensively in leading academic journals, influencing both scholars and practitioners in understanding market dynamics and enhancing business strategies. His insights help companies effectively engage consumers and improve their marketing effectiveness.