Jab, Jab, Jab, Right Hook

"Jab, Jab, Jab, Right Hook" is a marketing strategy that emphasizes giving value before making a direct sales pitch. The "jabs" are engaging content—useful, entertaining, or informative posts—that build trust and relationships with your audience. The "right hook" is the final message, typically a clear call to action, like making a purchase or signing up. This approach ensures your marketing feels genuine and tailored to each platform's audience, increasing the likelihood of success by fostering positive engagement before asking for something in return.