J-beauty (Japanese Beauty)

J-beauty (Japanese Beauty) emphasizes a skincare-focused approach that prioritizes prevention, gentle ingredients, and a layered routine. It values natural, healthy, and radiant skin over heavy makeup. Techniques often include multiple lightweight products like cleansers, toners, essences, and moisturizers, designed to maintain moisture and balance. J-beauty also highlights innovation in skincare ingredients, minimalist aesthetics, and a cultural appreciation for self-care. Overall, it promotes a subtle, luminous look achieved through consistent, thoughtful routines that nurture skin’s health rather than conceal imperfections.