Image for Ivy Ledbetter Lee (Founder of Modern Public Relations)

Ivy Ledbetter Lee (Founder of Modern Public Relations)

Ivy Ledbetter Lee was a pioneering American public relations expert in the early 20th century, often called the founder of modern public relations. He emphasized honesty and transparency in communication between organizations and the public. Lee believed that understanding public opinion was essential for businesses, and he advocated for press releases and media relations to manage corporate reputations. He worked with major companies, including the Pennsylvania Railroad and John D. Rockefeller, promoting a positive public image. His principles laid the groundwork for public relations as a professional field, emphasizing the importance of ethical communication and relationship-building.