iterative design process

The iterative design process is a way of developing a product by repeatedly refining it through cycles of testing and improvement. Designers create a version, gather feedback, identify issues, and make adjustments. This cycle repeats multiple times, gradually enhancing the product’s functionality, usability, and aesthetics. It allows for ongoing learning and adaptation, ensuring the final outcome better meets users’ needs and expectations. This approach encourages flexibility and continuous improvement, reducing risks and increasing the likelihood of creating a successful, user-centered design.