ITC Franklin Gothic

ITC Franklin Gothic is a widely used typeface designed in the early 20th century. It belongs to the sans-serif family, meaning it lacks small lines at the ends of strokes, giving it a clean and modern appearance. Known for its bold, straightforward, and versatile style, it’s commonly used in headlines, advertising, and signage to grab attention and ensure readability. Its balanced proportions and clarity make it suitable for various design applications, from print to digital media, providing a professional look while maintaining accessibility.